As a beginner, when you are going to create a website from scratch or want to start a blogging career, you need a deep understanding of everything that helps you to optimize your site. If you have gone through our SEO Glossary terms, probably you will get familiar with most of the popular search engine optimization terms. But still, other SEO FAQs would be occurring in your mind.
To clear your doubts, here we have listed the most FAQ SEO being asked by freshers who are preparing for SEO interviews or want to optimize their blog or business website.
So, let’s see the answers to such Frequently asked questions about SEO (Search Engine Optimization). So that you can understand and manage all the technical, on-page, and off-page SEO.
Search Engine Optimization SEO FAQs
What factors influence your SEO ranking?
Page loading time
If your site takes too long to load, you risk losing potential customers to your competitors. Your visitors don’t want to wait for pages to load, and if your site takes longer than usual time to load the landing page, they’ll abandon it. This conduct raises your bounce rate, which hurts your site’s search engine position.
Doing the Best keyword research list and using that inside your site helps to appear your listings in the appropriate search results. To ensure that you appear in the proper search results, you must use relevant keywords to your topic or blog niche. Having the ideal keywords will help you attract more interested visitors to your website, increasing the amount of time they spend on it and improving your overall site’s ranking.
When your company develops content for your target audience, you’re sharing your knowledge and experience with them. Because it helps bring people to your site and keep it there longer, content marketing has an impact on SEO. Increased dwell time, or the amount of time spent on your website, helps you rank higher in search results.
Is SEO Still Alive?
Yes, SEO is an evergreen one and continues evolving technique to bring organic traffic to any site. Search Engine Optimize does take a bit longer time to make your business or brand visible on the internet. But once, you started to rank on a few keywords, consistently you can get enough traffic and leads through the organic search engine optimization technique.
How long SEO needs to give result?
For so many years we have been performing SEO and we certainly know one thing: it takes time to obtain the effects of SEO. There is no specific response on how long it takes for SEO results to be achieved, however, we can give you an idea about this.
Following search engine optimization activities to bring traffic to your site and generate some sales from search engines like Google, Yahoo, and others, it normally takes 6 to 8 months (or at least 1 year if you are targeted at competitive keywords).
But sometimes, we have seen that the website is started to rank on the targeted low-competitive keywords within 2-3 months after optimizing everything well.
You will achieve significant improvement as you continue to do SEO in comparison to short-term results for a long time.
How does Google search work?
Were you aware that Google’s search worldwide included billions of search queries? Google maintaining a web server to store its information. How do you believe Google finds out what is on the first and the remainder of the pages?
The quality of a website determines Google’s many (more than 200) ranking factors. Only the best results with informative content are shown based on your search terms.
You may want to check out this if you want to know more about how searching Good works.
How many ranking factors does Google have?
Google employs more than 200 parameters to rank a web page on the SERP (Search Engine Result Page).
Here are some of the primary variables in Google’s ranking for determining website quality.
- Quality of content
- Speed of the site
- First mobile indexation (make sure to use responsive design).
- Social signals
- Authority Domain (HTTPS)
- Experience with users (how easy your site is to navigate and get crawled by search crawlers).
Which is better, SEO or PPC?
The question is a little like this: who is the better player: MS Dhoni or Sachin Tendulkar? You probably can argue for either of them, but the reality is, both have their skills and are important to the success of the Indian cricket team.
Similarly, SEO (Search Engine Optimization) and PPC (pay-per-click) have their functionalities and work for different goals.
An SEO technique is used if you want to bring traffic to your site without running any paid advertisement. Also, if you can give dedicated time with patience to optimize your site for search engines, SEO would be the best.
On the other hand, if you are running any short offers on your site or for business deals, going with PPC would be beneficial. Because Search Engine Marketing aka paid advertisement can only help you to get maximum reach and leads in a short time by running a paid advertising campaign.
Domain authority, brand affinity, and a fully-formed online presence couldn’t be established without SEO. By the same token, demographics, habits, or keywords cannot target prospects in a precise fashion without a PPC.
If you are a business or brand owner, you must follow both of the Digital Marketing techniques to increase the chance of earnings.
What is the best practice to use targeted KWs in on-page SEO?
Either you are running your blog or managing a small business website, without targeting the focused keywords, you can compete to rank on SERP.
Rather than spreading the targeted or focus keywords either and thither on the posts and pages, it is better to use them in a manner that can help you to get organic traffics.
You probably have heard that compressing keywords is bad and sure — that’s not unnatural. But in general, if it is possible (preferably in the form of a question!) and irregularly throughout the remainder of your content, your keyword for optimizing a page should occur in the title, in the very first part of your intro, in the H2. “SEO keywords” for reference are the H2 of this section, whereas the queries are H3.
Best practice to use keywords;
- Meta Title
- Meta description
- Image alt tags
- H1, H2, …….. H6 Headlines
- Main Title of the page/ posts
- Introduction paragraphs
- Conclusion paragraphs
What is anchor text?
Anchor text is the visible word or phrases you use to add internal or external URLs with that. It is the hyperlinked clickable text. Anchor text precisely corresponds to the target term of the page it connects to. Anchor Text provides information on the linked topic to the crawling search engine.
Precise matching anchor text is valuable than inaccurate anchor text, but too many precise matching links might be spammed and affect a page adversely. Story morality: a bit of variation is excellent!
What is a technical audit?
Technical SEO is a part of website optimization that help you finding out the performance and issues if your site is facing.
Technical SEO Audit is the inspection of glitches in a website. It includes the audit of responsive themes, errors with any plugins, website layout, and structure, uses of heavy coding, hosting server, page speed, broken link, and a lot more.
When conducting a technical analysis of a website, there are a variety of things to look for, since data is gathered from a variety of sources, including paid SEO tools, to guarantee that nothing is overlooked.
Is Technical and on-page SEO Same?
The answer is no! In fact, both are SEO techniques/ Search Engine Optimization Activities with different parameters to serve better to search engine bots and users.
Technical SEO deals with Page speed, Site map, website structure, and more. Technical Search Engine Optimatiozn specially deals with visibility factors to Search Engines and users.
On the other hand, on-page SEO includes broken link checks, internal linking, user experience, content preparation, and so on.
What is keyword research, and how do you approach it?
Keyword research is the process of searching and put the correct keywords within your content creation to bring more visitors from search engines like Google., Yahoo. People use keywords on Search Engines to find what they want. If you’re using the most relevant keywords, your website traffic and sales will increase.
You can use free and paid tools that are available online or read this guide to understand How to do Keyword Research for Beginners.
What are Backlinks?
Backlinks are nothing but connecting one website to another website through relevant links marked by Do-follow or No-follow tag. It is kind of promoting your website by leaving the URLs on third-party sites under similar niches to your blog or business website.
What is link building?
Link Building is an SEO approach where Search Engine Optimization acquires links to raise the link equity of a page and hence its rating and its traffic. Building internal and external links can both contribute to increasing page authority, but one is much harder than the other!
What are the links associated with domains?
Every domain has an internal link that originates itself. External links are those that do not originate from the same domain.
What is redirect used in Canonical URL?
A canonical URL is a URL to alert search engines that few identical URLs are the same. The tag rel=canonical is commonly used. Widely used to ignore duplicate content problems. The clever use of it to increase the SEO of your site.
For permanent URL redirection, 301 redirects are utilized. You may use 301 redirects to move your visitors to another working or active page of your site to avoid broken link problems. This is used particularly to remove some of the unnecessary pages from your site.
You can easily send redirect requests to another page on your website or elsewhere on the web using Free WordPress Plugins.
What is domain authority?
Domain authority is a score of your website ranking in search engines. The more score you have means more authentic information you are publishing there that are helpful to the users. If you are getting backlinks from popular and authoritative websites, then automatically your domain score will be improved.
What’s Difference Between Grey hat SEO VS Negative SEO
Both Techniques didn’t follow Search Engine guidelines but not getting ignored by search engines either.
Grey hat SEO is the mixup of On page and off page SEO activities. Grey Hat SEO is often used by SEO companies to fulfill the requirements of the Client Immediately but is of no use to the searcher. Whereas, Negative SEO is used to Spam Competitors or negative reviews to their site.
How to do keyword research?
Most of the SEO tools offer a keyword explorer that helps you to shortlist the high search volume keywords for your websites. Google’s Keyword Planner, and WordStream’s free keyword tool for SEO’s elite, are available as well. Apart from that, you can also use Google Trends, HREF, Keyword everywhere, and other tools to research SEO keywords.
Ask yourselves some questions when you have settled on a tool: What are the parent themes of my business; a product I offer; a blog post about which I wish to write? Starting from broad parent themes, you can create vast lists of prospective keywords and then preferably reduce them down. Maybe you realize that keywords generating the most traffic to your site with particular quantities filter out the rest.
How to find keyword position?
Knowing keywords Metrics is one of the vital things if your SEO and search rankings are to be improved. There are many techniques to track the ranking keyword’s positions. You can use keyword tracking tools such as Semrush, Ahrefs, and SpyFu, etc. to track all of your keywords easier in one spot. You can search Google manually as well, using your target keywords.
Always keep track of your keyword positions to find out how your keyword is performing to rank on SERPs. So that, you can improve accordingly to dominate the competitors on search engines.
How to identify the website issue?
Tools like Semrush can be used to detect and audit all technical SEO issues related to your website. You get a health score from your website (0 to 100, 100 without any problems or warnings) so that you can simply address all errors of your website to improve Google search rankings.
Also, ensure you carry out frequent website audits to detect and resolve all the technical and SEO-related issues on your site that include layout responsiveness, server errors, page loading time, and others.
Why should I invest money in SEO?
First of all, investing in SEO isn’t going in vain, it gets you 10-fold, or 100-fold if you’re done well. This is why so many agencies and entrepreneurs spend millions of dollars every month on SEO specialists and agencies, bringing their products, services, and websites greater value from search engines.
You need the support of search engines, whether you are writing a book and seeking better ways to promote it or managing a small company to generate more leads. This is when the SEO gets into usefulness.
SEO search engine optimization is the only freeway that gives you consistent returns once you have applied the working strategy. Unlike PPC, the result from website optimization doesn’t depend on the money you have uploaded to your wallet.
SEO is the kind of time and effort you put to bring uninterrupted traffic. Once after creating and applying the best google search engine optimization techniques, only you need to maintain the activities for enjoying the benefits.
What are the long tail keywords?
Long-tail keywords usually comprise 4 or more of the words. Even with no targeted keyword, they help increase your search engine traffic (especially useful for new websites). Long-tail keywords hold around 70% of the overall traffic in search engines.
You can convert short-tail keywords into long-tail by adding some words at the beginning or end of the phrase.
Some examples of long-tail keywords are here;
- Why use SiteGround Hosting
- Best Hosting Guide for Dummies
- How to Make Money Online Easily
- Best Social Media Optimization Strategy
Here, the words highlighted in bold are short tail keywords. And then we can make it long tail keywords by adding some relevant and approaching words before and end of the short tail keywords.
Do I need to run SEO, PPC, or both?
The question is whether a company should invest in SEO, PPC, or both. A question is always asked. It’s the old issue between SEO and PPC.
In an ideal scenario, a company should balance several commercial channels to prevent dependence on a single traffic source (and conversions). But the budget is often a barrier, particularly for smaller enterprises, and resources must be wisely utilized. Even here, a long-term SEO strategy with a small but targeted PPC campaign is crucial to balance.
Hope the above given top SEO FAQs would have solved your queries with enough information. Let us know in the comment section below if you have any other FAQ SEO to get the answer. We will try our best to respond to you shortly with the proper and convincing answers.