Top Free and Paid SEO Tools 2021

If you know the importance of search engine optimization in digital marketing then you must know the importance of the Best SEO Tools as well for Keyword Research and competitor analysis. SEO tools for websites help to achieve a better content optimization score and performance of your online presence. Using the best SEO tools 2021, you can get a higher ranking in any search engines like google, bing, yahoo, Yandex, and more.

In this article, we will have a look at the best SEO tools for free and the best paid SEO tools 2021. Whereas the best SEO tools for beginners will be useful for optimizing your startup blog or website to get a faster ranking over SERP (Search Engine Result Page). And the best paid SEO tools will give some advanced features to the beginners and an expert as well to bring their website on another level to outrank the competitors.

Let’s see the list of free SEO tools for bloggers and the best paid SEO tools that are being used worldwide by SEO professionals and companies as well.

6 Best Free SEO Tools For Website 2021

As we all know google is the most popular and famous search engine, even most people will say to surf google to get the information from the internet, instead of using the word “search engine”.

Google is dedicated to providing the best internet surfing experience to users. To support the marketers, entrepreneurs, and website owners, the team consistently providing several tools for commercial and personal uses and the best thing is; most of them are completely free to use.

So, why shouldn’t we take a glance and even explore the best SEO tools for beginners that are free Google products?

Google Keyword Planner

Google Keyword Planner is one of the most used free SEO tools for keyword research around the globe. The reason is, it is designed with a simple interface by adding all the essential data. At the same time, GKP gives the most authentic update on your selected keywords like search volume, competitor analysis, relevant keyword suggestions, and more.

Do you know; How to find the free Google keyword planner?

If not then let us quickly tell you the simple steps to explore the tool.

Firstly, go to the Google AdWords site ( and register or log in there using your Gmail id. Inside the dashboard, click tool and setting, and then the keyword planner screen will appear. Now, you can find Google keyword planner in short, it is called GKP.

GKP is one of the feature planners of Google Ads to start doing campaigns,  but we can utilize the GKP for a completely free SEO strategy!

There are two methods to use awesome GKP;

  1. The first method is discovering keywords or finds new seed keywords. For that, start with your desired keywords. You can enter up to 10 keywords at a time. And if it is required to filter keywords from a certain website, then you can use the filter option. Further, you can download the shortlisted keywords in an excel sheet. Another way to discovering the keywords is to start with a website to know the entire web and certain webpage keywords in GKP.
  2. The second method is to Get search volume and forecasts where you can find metrics of keywords by simply uploading your list of keywords in file format to know GKP metrics. Also, you can download an excel sheet of the result.

Google Trends

Google Trends is another Free Seo Tools Online that will not only help you to search your keywords, but it can show popularity or trending keywords as well for a specific area or worldwide. You can select your country and search for the specific trending keywords and topics to use on your website while doing SEO.

Google Search Console

Formerly known as Google Webmaster Tool, Google Search Console is Best Seo Tools For Website Analysis. It will help you to improve search engine rankings as well as the issues if your website is facing any.

Using Google Search Console, you can also see the updated report of SEO crawlers coming to your site. If you find any problem, you can manually request a bot to find your website.

This tool helps you to know how many visitors came from the google search engine and viewing user search queries (suitable keywords) that directs to your website. Within the same window, you can also see the ranking position of your top 1000 keywords and web pages.

From time to time, Google Console also notifies you of the web URLs that are going through some trouble.

Google Data Studio

Google  Data Studio is a complete dashboard of all your SEO tasks. The Data studio helps gather information from 19 applications that include google analytics, sheet, search console, and so on. If you want to complete data, merge, and sharing then google data studio is the Best Free Seo Tools For Bloggers and an option to use in terms of improving your SEO strategy.

Keywords Everywhere

Keywords everywhere are a web browser free add-on and free SEO tools online. You can also access the advanced features after getting their paid plan.

The free version of Keyword Everywhere gives widgets for some related keywords, trend charts from youtube and google from 2004.

Once you install their extension in Google Chrome or Firefox browser, it will automatically suggest to you the relevant keywords on the SERP. In a quick list, you can see the keyword monthly search volume along with a score of available competition and expected CPC (Cost Per Click).

KW Finder

It is another Free SEO Tools For Keyword Research. Using KW finder, you can get a list of relevant queries to use in your articles while optimizing for search engines.

KW Finder offers two ways for research; one is by putting the relevant term in the search box followed by the targeted location and choice of a preferred language. Another one is search by domain.

If you are using the option to search by URL, as a result, you can get the list of all performing keywords for a particular website along with the number of searches, keyword position, DA, PA, and more.

Though it is a paid tool, you can access its free trial for 10 days just by registering on the KW finder’s official website.


If you are a beginner at web development and SEO, our following step-by-step guides will be helpful to you for creating a beautiful and responsive website by doing proper optimization.

List Of 5 Best Paid SEO Tools 2021

Some paid SEO tools are giving an advantage for investing money over free SEO tools 2021. If you are in search of better keywords to target on your website that have enough search volume and traffic intend, the below-given best-paid SEO tools 2021 would be very helpful.

Using these paid search engine optimization tools for your website or blog, you can save a lot of time and prepare a smart strategy to bid your competitors in less time.

Let’s see the name of a few most popular paid SEO tools that are frequently used by search engine optimization freelancers and agencies.

Answer The Public

Answer the public is one of the coolest and different SEO tools on our list. We say different because the working function of the Answer the Public website is quite different from all other Search Engine Optimization tools.

It is the perfect platform to find the questioning keywords like How, What, When, Where, and more. For instance, when you entered a keyword; “SEO”, you will get a variety of questionnaires referred to your searched term. E.g. what is SEO, what does SEO mean, how to do SEO, and a list of questions goes on.

Answer the public website gives the option to choose language as per your wish. Once you entered any keyword then the complete result will be displayed in terms of a question, preposition, comparison, and alphabetical orders. For example, it includes comparisons such as versus, vs, like, or, and. The tool shows a complete list of alphabetical orders from A to Z  for your given keywords.

Answer the public gives ten free search queries every day. You can download search results from the website in form of an excel sheet as well.


SEMrush is one of the most popular and best paid SEO tools in 2021 in today’s digital world. If you need complete SEO tools for competitor analysis and keyword research, you don’t need any other tools after having the SEMrush.

SEMrush is a Free SEO Tools Like Ahrefs as welland proven as the best keywords research and competitive analysis SEO tool by many professionals in digital marketing. It helps you to do well-versed keyword research to bring your blog or site on top of the search engine rankings. Using SEMrush, you can spy on your competitor’s keywords and activities as well.

Inside the dashboard, you get enough utilities for creating a working SEO strategy for your business or blog. A few mentions are;

  • SEMrush keyword planner tools include Keyword Overview, Organic Research, Keyword Magic, Keyword Gap, Keyword Manager, and Organic Traffic Insight.
  • SEMrush On-page SEO tools include an on-page SEO checker, log file analyzer, and site audit.
  • Local SEO tools include Listing manager, position tracking, and social media toolkit.
  • Rank Tracking tools are Position tracker, sensor, ranks.
  • Link Backlink includes Gap, Audit tool, Analytics, link building tool, and bulk backlink analysis.
  • SEMRush Competitor SEO analysis tools are Organic research, keyword gap, backlink analytics, backlink gap, and my report. 


Ahrefs is another favorite paid SEO tool in the digital marketing world, and yes competition between SEMrush and ahref is a hot talk topic all around the world.

Ahref initially started with a backlink checker tool only and over time, they added more features to their website and now they are completely all-rounder SEO tools. 

Ahrefs major featuring or mainstream tools are site explorer, content explorer, rank tracker, site audit, keywords explorer.

List of some Ahrefs free tools are;

List of Ahref Extra features

  • Domain Comparison
  • Batch Analysis
  • Link Intersect
  • Content Gap
  • Email Alerts
  • SEO Checker
  • SEO Software
  • Word Count
  • Traffic Checker

Other useful knowledge you can get from Ahrefs resources are; Ahrefs blog, tech blog, Learn SEO, Help Center, Academy, and Alternatives.

Moz Pro

Moz is known as a reputed brand in the SEO tools industry and is better suited for small, medium, and large businesses. The tool is majorly focused on visitor needs, track ranking, finding link opportunities, crawl, indexing, and optimize your pages. In simple terms, Moz Pro is the best option for creating an advanced SEO campaign.

Moz Pro offering tools like Keyword Research, SEO Audit and crawl, Backlink Research, Rank Tracking, SEO toolbar, and domain analysis. It also includes a Business listing audit, Citation management and local learn center, Moz blog, and the list goes on.


Majestic is one of the good paid SEO tools in the current market with the English language interface. However, they are also offering another ten languages to support the customers.

Majestic used to fetch data for a given website, which is majorly focused on the source of backlinks. Most of the customer reviews about Majestic tools are good for backlink analysis and the best SEO tools for competitor analysis.

Majestic tools consist of showing a list of external backlinks, referring domains, referring IPs, and referring subnets and link context. So many awesome functionalities are displayed on the Majestic screen that fits all kinds of business SEO needs.

Best 3 Free SEO Tools For WordPress

If you are a beginner and recently started your blogging career, there are several WordPress Plugins and free SEO tools available to help you achieve a better ranking on search engines. Let’s have a look at the best Free SEO Tools For WordPress that can instantly optimize your overall website.

Pingdom Speed Test

It is one of the Free SEO Tools Online where you can check the site speed of your website just by entering the URL.

As a result, it will show you the sections that need improvements to load your web pages faster.

Alexa Site Explorer

You can try Alexa for free of cost and go for a premium subscription as well. In the free version, you can see the overall rank of your website based on the country and global platforms. Alexa is more and less similar to the Google Free Analytics tool that shows you the list of top-performing keywords.

Also, you can see the top referring domains to your website and the location of traffic coming to your site.


It is similar to Pingdom that helps you to check the page loading time of your blog and website. GTMetrix is one of the Best SEO Tools For Website Analysis that help you to detect the causes of slow performing website.

Inside the panel, you can get several sections highlighting in Red, green, yellow, and other colors. Where the first one indicates that you need to give additional effort to optimize the section that is eating up your server resources and causing delayed page loading time.

The green flag gives you a sense of relaxation where you don’t need to take any action. Likewise, other colors data help you to identify the problem and fix it for loading your web pages faster.


We hope you get an idea of using some Best SEO Tools 2021 after reading our articles. These are just samples of the Best SEO Tools For Beginners and experts, there is no lack of the best and most popular SEO tools in the online market. So make sure to explore the best SEO tools that fit your purpose to get a complete solution to get a better SEO ranking for your blog or business website.

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